Cost Per Square Foot is Not What We’re About

When we talk about modern architecture and infill development, one thing we don’t dwell on too much is cost-per-square-foot. We leave that to traditional tract developers.

Because people who look for—and buy—modern architecture that’s situated in close-in, sustainable, walkable neighborhoods are looking for more. They want a home that reflects their creative side and provides a pallet for expressing that creativity. They want a home that’s built to last 100 years, with sustainable, high-quality materials and finishes. And they want the convenience of being able to walk or ride their bike to stores and services.

And they’re willing to pay for all that.

Let me describe how our homes are more valuable using an automotive analogy: They’re incredibly well constructed, with meticulous modern design—very much like Porsches. Cookie-cutter tract-development homes are more like cube vans. They both get you from Point-A to Point-B. But it’s an entirely different experience. You just don’t evaluate a Porsche and a cube van the same way.

The H. Hudson Homes buyer is sophisticated, creative, design-savvy and forward thinking. And he or she wants a home that enhances and beautifies the neighborhood where it’s built; not just a bland rehash of the past.

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